For Businesses

Say a real thank you for your service with exclusive offers for defence families.

Trusted by over 3,000 brands and more than 21,000 participating stores.

Recognising those who serve.

APOD exists to recognise those who serve. We understand that when one person serves, their whole family serves.
Serving Defence Members
Veterans and Former Defence
Immediate Family

Defence discounts are good for business

Everyone knows that defence people are loyal and will support those who support them. But it can be a challenge for businesses to know how to reach them. What organisations may not realise is that it is just as hard for defence and veteran families to find out about you. This is where APOD comes in.

With APOD, members don’t have to go searching for businesses that support them and businesses don’t have to waste time and resources on costly marketing campaigns either.

APOD effectively bridges the gap between businesses and the military community, by providing a platform so that veteran families know where to look to easily find and securely access your exclusive offers that are just for them.

In addition to promoting goodwill for your organisation by supporting those that serve, providing defence discounts is an effective way to engage defence and veteran families and build customer loyalty for your brand. Partnering with APOD can assist your organisation to effectively:

  1. Build an exclusive offer to reach and resonate with military families

  2. Easily verify your customers’ eligibility to access defence discounts

  3. Securely communicate your exclusive offer across multiple channels

  4. Achieve secure and seamless redemption both in-store and online

  5. Provide your customers with a personal and rewarding experience

  6. Spread goodwill by increasing customer satisfaction and repeat sales

How APOD works.

Business offers are listed on APOD’s closed member website and can only be viewed and redeemed by registered APOD members.

Online offers can be redeemed using a unique link and/or a promotional code. For in-store offers, APOD members are required to show a physical APOD card or digital APOD voucher at point of sale, in addition to a Veteran Card.

Veteran Cardholders can also take advantage of all the benefits already available through APOD via a DVA licence to APOD. This means that Veteran Cardholders who set up a member login / who opt-in will be able to view and redeem these exclusive offers for the defence and veteran community via APOD’s online directory.

Business checklist

Here’s what you’ll need to complete your offer page:
Your organisation’s details
The logo and up to 5 high-quality images
Your exclusive offer, including clear redemption instructions and any terms and conditions that apply
Your website address and/or participating store locations, including street address, suburb, state and postcode

Your APOD offer page also features member reviews and an interactive map with geo-cached locations for all of your participating stores.

APOD is Australian owned and operated, and proudly supports veteran-owned businesses and the Prime Ministers Veterans’ Employment Program.

What other businesses are saying


“Since the introduction of the APOD discount network, we’ve seen many Defence personnel shopping and eating at Elizabeth Shopping Centre. We are proud to have a close affiliation with APOD and RAAF and to be the preferred shopping destination for Defence civilians and their families in the north.”


“We have been a part of the APOD program since 2017 and it is an initiative we are proud to support. The team at APOD are a delight to work with and we hope to continue growing our support to the Australian Defence community.”


“We have been in a partnership with APOD for many years and it has been a pleasure working with them. APOD offers a great platform for supporting Defence families and we’re happy to be a part of that. I would recommend every business to get in contact with APOD and find out how you can work together to support Defence families.”