Business Partners

Trusted by 900 brands and 15,000 participating stores.

Australian Partners of Defence (APOD) works with businesses and organisations of all sizes to deliver exclusive offers to our members that recognise and acknowledge the unique nature of their military service.

We deeply understand the sacrifices that defence families make on the home front and on the front line and have made it easy for businesses to securely communicate exclusive offers and benefits in a meaningful way.

Say a real “thank you for your service” with exclusive offers for defence families.

Click to become an APOD business partner today, it’s free!

Recognising those who serve.

APOD exists to recognise those who serve. We understand that when one person serves, their whole family serves.

Serving Defence Members

Veterans and Former Defence

Immediate Family

Defence discounts are good for business

Everyone knows that defence people are loyal and will support those who support them. But it can be a challenge for businesses to know how to reach them. What organisations may not realise is that it is just as hard for defence and veteran families to find out about you. This is where APOD comes in.

With APOD, members don’t have to go searching for businesses that support them and businesses don’t have to waste time and resources on costly marketing campaigns either.

APOD effectively bridges the gap between businesses and the military community, by providing a platform so that veteran families know where to look to easily find and securely access your exclusive offers that are just for them.

In addition to promoting goodwill for your organisation by supporting those that serve, providing defence discounts is an effective way to engage defence and veteran families and build customer loyalty for your brand. Partnering with APOD can assist your organisation to effectively:

Build an exclusive offer to reach and resonate with military families
Easily verify your customers’ eligibility to access defence discounts
Securely communicate your exclusive offer across multiple channels
Achieve secure and seamless redemption both in-store and online
Provide your customers with a personal and rewarding experience
Spread goodwill by increasing customer satisfaction and repeat sales

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How APOD works.

Business offers are listed on APOD’s closed member website and can only be viewed and redeemed by registered APOD members.

Online offers can be redeemed using a unique link and/or a promotional code. For in-store offers, APOD members are required to show a physical APOD card or digital APOD voucher at point of sale, in addition to a Veteran Card.

Veteran Cardholders can also take advantage of all the benefits already available through APOD via a DVA licence to APOD. This means that Veteran Cardholders who set up a member login / who opt-in will be able to view and redeem these exclusive offers for the defence and veteran community via APOD’s online directory.

Business checklist

Here’s what you’ll need to complete your offer page:

Your organisation’s details

The logo and up to 5 high-quality images

Your exclusive offer, including clear redemption instructions and any terms and conditions that apply

Your website address and/or participating store locations, including street address, suburb, state and postcode

Your APOD offer page also features member reviews and an interactive map with geo-cached locations for all of your participating stores.

APOD is Australian owned and operated, and proudly supports veteran-owned businesses and the Prime Ministers Veterans’ Employment Program.

Become a business partner today, it's free!

What other businesses are saying

“Since the introduction of the APOD discount network, we’ve seen many Defence personnel shopping and eating at Elizabeth Shopping Centre. We are proud to have a close affiliation with APOD and RAAF and to be the preferred shopping destination for Defence civilians and their families in the north.”

CRAIG BROWN AREA CENTRE MANAGER FOR ELIZABETH SHOPPING CENTRE

“We have been a part of the APOD program since 2017 and it is an initiative we are proud to support. The team at APOD are a delight to work with and we hope to continue growing our support to the Australian Defence community.”

MICHELLE CAMILLERI ACCOUNT MANAGER AT INSUREANDGO TRAVEL INSURANCE

“We have been in a partnership with APOD for many years and it has been a pleasure working with them. APOD offers a great platform for supporting Defence families and we’re happy to be a part of that. I would recommend every business to get in contact with APOD and find out how you can work together to support Defence families.”

AYLA ANKER ACCOUNT MANAGER FOR EXPERIENCE OZ