10% DISCOUNT AUSTRALIA-WIDE FOR DEFENCE FAMILIES AT COLES THIS WEEKEND
10th April 2014: APOD is pleased to announce that Coles will be offering 10% off to members of the Defence community in all of their stores Australia-wide this weekend.
Use your APOD membership card (pictured below) or current military ID to redeem in store. To see an official list of Coles approved Defence ID's, please click here.
Don't have an APOD membership card yet? Click here to purchase one today!
This offer is only available from 12th - 13th April 2014 so save it in your calendar.
Coles will provide “Digger Discounts” in all of its supermarkets on selected days over the next 12 months, to give members of the Armed Services and their families a 10% discount on their groceries – the first “Digger Discount” will be on offer this coming weekend, 12-13 April.
All funds donated or raised by Coles will be directed to the Australian Defence Force Assistance Trust, which was established as a nationally registered charitable organisation in 2012. The purpose of the Trust is to care for and support current and former members of the Australian Army, Navy and Air Force and their families whose lives have been adversely affected by their military service. Support is provided in a range of areas such as financial, medical, educational, re-training, and special needs.
Coles Managing Director, Ian McLeod, said the company wanted to mark its Centenary in a way which honoured its founders who fought in the First World War, while also helping to assist the men and women who serve their country in the Australian Army, Navy and Air Force and their families.
“Within twelve months of GJ Coles opening his first store in Collingwood, the First World War started and Australian troops landed at Gallipoli”, Mr McLeod said. “GJ – who later became Sir George Coles - was profoundly affected by the events of the war 100 years ago.
“GJ, who volunteered at the age of 32 to serve his country with the 60th Battalion on the Western Front in Europe, was shot in the knee and left with a limp for the rest of his life. Two of his brothers – Jim and David – were amongst more than 60,000 Australians who lost their lives in the First World War.
Sir Arthur Coles also served, initially at Gallipoli at the first landing and later in France, and was wounded three times. After returning from the war, Arthur joined his brother George in a partnership in the first Coles store established after the First World War.” “So on behalf of Coles’ 100,000 team members around the country this is an important way that we can honour our founders who were so affected by the events of the First World War while also saying a very big thank you to all those Australians who serve this country today.”
The Minister for Defence, Senator the Hon David Johnston, welcomed support for the Australian Defence Force Assistance Trust.
“With the Centenary of ANZAC being commemorated next year it is important that we take time to remember all of the Australians who have lost their lives or been injured in the defence of our nation. I am very supportive of the Australian Defence Force Assistance Trust and the support that our industry partners provide to current and former members of the ADF and their families.”
Australian Defence Force Assistance Trust Chairman, Dr Ken Michael AC, said the Trust served to remind Australians that they could honour the sacrifices made by our servicemen and women in the line of duty. “The Australian Defence Force Assistance Trust gives companies and individuals the opportunity to help support our Defence families who have given so much, particularly in more recent conflicts,” he said. “Through this Trust, we honour the sacrifice of those who have fallen in war, and pledge our support to their loved ones left behind. Injury or incapacity can also have a devastating impact on serving or former members of the ADF and their families.
“The Coles Centenary Pledge will help provide practical assistance to ADF members, veterans and their families, such as help with long-term medical care, special needs support, education or retraining, mental health rehabilitation for those suffering Post-Traumatic Stress Disorder and carer’s assistance.”
To read the full official media release from Coles, please click here.